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Earning Bidders' Trust with Your eBay Auctions
8 ways to massively increase bidders trust in you as an eBay seller. Every auction seller could benefit from these tips! I was disappointed at the tone the interview took-- pointing out that auction fraud is on the rise and buyers must protect themselves from sellers who are out to take advantage of them. We've all heard horror stories of fraud on eBay, so her warnings were legitimate. But as an auction seller, the whole segment left me feeling defensive. In my opinion, this national broadcast scared many potential buyers away from online auctions. Our expert never mentioned Square Trade, or the Powersellers Program that requires a 98% positive feedback rating-- two of the most immediate signs that a seller is honest! She never brought up eBay's dispute resolution policy or ID Verify. We auction sellers *MUST* constantly work to gain buyers' trust. Here are a few easy ways to do that: *Powersellers: put the PowerSeller logo in your auctions, and explain that you've earned that title by giving excellent service and by keeping a 98% positive feedback rating. *Not a PowerSeller yet? Consider joining Square Trade. Point out your stellar feedback rating and show buyers that they can trust you. *Post your business phone number in your auctions so bidders can contact you with their concerns ahead of time. Lots of buyers want to know you are a real person and won't buy until they have had personal contact with you. *Answer email questions as promptly as possible. *Post customer testimonials in your auctions (get permission from the customer first) *Show bidders that you are Paypal Verified. *Accept money orders by mail. Many people are still hesitant to give their credit card info out online. Accommodate their concerns by accepting a money order. *Offer to use an escrow service on expensive items. (c) 2002 Marjory Howes About the Author Marjory Howes is an eBay PowerSeller and author of "Turbo-Charge Your Auction Store: eBay Sellers' Guide to saving 90% on listing fees." Her e-Book and free e-Zine help eBay sellers boost profits and enjoy higher success in online auctions. Subscribe for free at www.auctioncashmachines.com Written by: Marjory Howes
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Recent Articles Instructions on How to Put Picture on Ebay Like many folks, you have heard of online auctions. Heck, even non-computer users have heard of Ebay. Everyone starts out as a bidder. The brave move on to be sellers. Little, by little, you learn the ropes. One of those “ropes” that seems... Is The eBay Fee Increase Actually Good For Business? Fee Increase Leaves Some Sellers Angry, Others Thrilled Much of my email from readers this month concerned the recent announcement from eBay that it will increase many seller fees on February 18, 2005. Since many business people use eBay’s... The Top Sellers On eBay & We Can Learn From Them A fascinating eBay case study is the number one seller on eBay, a little outfit called Marie's CDs, but is better known under its old name "1 Cent CD." Jay and Marie, current ID "jayandmarie", are an institution on eBay and are a big part of what...
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